Beyoncé and Jay-Z won’t be able to trademark the name of their daughter, Blue Ivy. At least, not in the way they initially thought to. Indeed, the U.S. Patent and Trademark Office has ruled the couple can’t trademark the name “Blue Ivy,” allowing the Boston wedding planner Blue Ivy who launched her 2009 business with the same name the right to continue using it.
The couple filed a petition to trademark the name “Blue Ivy” shortly after their daughter was born in January, hoping to possibly use it for a line of baby-related products, including carriages, diaper bags and baby cosmetics. Meanwhile, Veronica Alexandra, who started Blue Ivy in 2009, filed her own petition to trademark the name. Rollingstone.com reports that the Patent Office ruling means Alexandra can use “Blue Ivy” for event and wedding planning and related marketing and advertising. Beyoncé and Jay-Z can use the name for other potential business endeavors, though.
Speaking with The Boston Globe, Alexandra explained some of the misconceptions surrounding the “Blue Ivy” trademark issue:
“I had to trademark,” Alexandra said of her event business Blue Ivy, which she opened in 2009. The trademark drama started in January when Beyoncé and Jay-Z named their baby girl Blue Ivy. At the time, Blue Ivy business owner Alexandra was thrilled (her website even has a picture of them, calling the couple “our SOUL MATE.” She joked to us that she’d love to plan the child’s first birthday party. But shortly after Beyoncé’s daughter was born and a fashion designer attempted to trademark the Blue Ivy name, the celebrity parents filed to protect it for themselves. That’s when Alexandra realized that she’d also have to trademark the name to protect her business. She said she wouldn’t have sought out the trademark otherwise.